{"product_id":"coffee-the-fourth-wave-a-fresh-roasting-revolution-paperback","title":"Coffee: The Fourth Wave by Asher Yaron \u0026 Scott Fields (Paperback)","description":"\u003cp\u003eWhy do people talk about “waves” of coffee, and what might come next? \u003cem\u003eCoffee: The Fourth Wave: A Fresh Roasting Revolution\u003c\/em\u003e is a 64-page paperback by Asher Yaron and Scott Fields. It traces the authors’ view of coffee’s changing culture and makes a case for fresh roasting at home as a possible next chapter.\u003c\/p\u003e\u003ch3\u003eThe ideas inside\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFirst wave:\u003c\/strong\u003e Coffee’s expansion through commercial distribution.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSecond wave:\u003c\/strong\u003e A focus on espresso equipment and the barista’s role.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThird wave:\u003c\/strong\u003e More attention to growing origins and small-scale roasting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProposed fourth wave:\u003c\/strong\u003e Yaron’s prediction that home roasting could become far more widespread.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis is for someone who wants to think about how coffee moved from a widely distributed everyday drink to a conversation about origin, roasting, and freshness. Read it with a cup in hand and decide whether you agree with the authors’ forecast. The “fourth wave” here is their argument, not a settled industry fact, and this is a short perspective book rather than a step-by-step roasting manual. No beans or roasting equipment are included.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBook details:\u003c\/strong\u003e Paperback by Asher Yaron and Scott Fields; 64 pages; published April 19, 2018; 6 × 9 × 0.17 inches.\u003c\/p\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":53582283931937,"sku":"9781483483122","price":41.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/6651\/1649\/files\/2MhiMgX1Jl9781483483122.webp?v=1790376047","url":"https:\/\/shopcoffeehobby.com\/products\/coffee-the-fourth-wave-a-fresh-roasting-revolution-paperback","provider":"Shop Coffee Hobby","version":"1.0","type":"link"}